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Past events

Unification with a Cohesive CRM Strategy

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What: Webinar
When: 2pm | Thursday, July 19

Cathy O'BryanUITS AVP Cathy O'Bryan describes Indiana University's journey to an institution-wide CRM. In February 2018, President McRobbie charged UITS with unifying dozens of existing CRMs across IU. This led to the IU CRM Initiative, building a 360-degree view of IU's many diverse constituencies.

Over 400 single point communications solutions have transitioned to IU's campus-wide Salesforce Marketing Cloud. By tearing down bureaucratic silos, the institutional CRM continues to improve the experience for students, faculty, staff, alumni, researchers, and affiliates.

Expanding Beyond the Student Lifecycle: Salesforce for University HR

The IU CRM Initiative team won the Dave Perry Overall Excellence in Innovation award from at #HESummit18!

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What: Best Practices Session
When: 9am-9:40am | Friday, March 23
Where: Breakout #4 (Baltimore 1-2) | Higher Ed Summit, Washington D.C.

Presented by Chris Tompkins, Director of the IU CRM Initiative