Unification with a Cohesive CRM Strategy
What: Salesforce.org Webinar
When: 2pm | Thursday, July 19
UITS AVP Cathy O'Bryan describes Indiana University's journey to an institution-wide CRM. In February 2018, President McRobbie charged UITS with unifying dozens of existing CRMs across IU. This led to the IU CRM Initiative, building a 360-degree view of IU's many diverse constituencies.
Over 400 single point communications solutions have transitioned to IU's campus-wide Salesforce Marketing Cloud. By tearing down bureaucratic silos, the institutional CRM continues to improve the experience for students, faculty, staff, alumni, researchers, and affiliates.