Email Recipient Data

Effective emails start with the right audience. Send your message only to people who will find the content relevant. A well-targeted audience reduces inbox clutter, helps important messages stand out, and makes your communications more effective.

Use the guidance below to select and manage the right audience for your email.

Target Your Audience

Learn how to identify and select the right recipients for your email based on your communication goals.

Request Data

Find out how to request recipient data when the audience you need isn’t already available.

Managing Unsubscribes

Understand how unsubscribes are handled and what to consider when managing audience preferences.

Manage an Existing Data Extension

Learn manage an existing Data Extension for future email sends.