Customize Brand Header and Social Media Footer

When you create an email with one of the templates or layouts, you will be able to customize the header and footer of your emails. This empowers you to make changes without asking an administrator to make these changes for you.

The header contains your unit and department name and can be changed as you see fit. The footer of the email that contains your social media links is also customizable. You no longer have to use a brand code.

Instructions for customizing each are below.

Header Content Blocks

Customize the header

1. While in the email editor, click on the header block (IU Trident with unit name block) 
2. In the editor that appears on the left-hand side, type in your parent unit name 
3. In the editor type in your primary unit name 
4. Click 'Done Editing'

Replace the default header block with a customizable header block

1. While in the email editor, select the header block in the ‘Sender Unit Names’ content area.
2. Delete the header block.
3. In the editor on the left, select the ‘Content’ tab
4. Select ‘Folders’
5. Select the ‘Shared’ tab
6. In Email Design Library > Content Blocks > Branding Header select the Customizable Header Branding block and drag it into the ‘Sender Unit Names’ content area on the right.
7. In the editor that appears on the left-hand side, type in your parent unit name
8. In the editor type in your primary unit name
9. Double-click on the 46px image placeholder in the editor and then click ‘Replace’ to upload your custom image.
10. Click Ok.
11. Click ‘Done Editing’

Use pre-saved header blocks

1. While in the email editor, select the header block in the ‘Sender Unit Names’ content area.
2. Delete the header block.
3. In the editor on the left, select the ‘Content’ tab
4. Select ‘Folders’
5. Select the ‘Local’ tab
6. Navigate to the folder where your pre-saved headers are saved. The Enterprise CRM has created some examples for you in the Quick Start folder.
7. Select the desired header block and drag it into the ‘Sender Unit Names’ content area on the right.

Create pre-saved header blocks

1. In Content Builder, navigate to the ‘Quick Start’ folder in your local files
2. Select a header block to duplicate and select the arrow on the right-hand side to open the menu
3. Select ‘Duplicate’
4. Enter a descriptive name for your header block in the ‘Name’ field
5. In the location field, select ‘Move’ to choose a new save location for your new header block
6. Enter a description if desired.
7. Click ‘Save and Edit’
8. Edit the ‘Parent Unit Name’ (small text) and the ‘Primary Unit Name’ (larger text) as desired.
9. If using a customizable header block, double-click on the image in the editor and then click ‘Replace’ to upload a custom image.
10. When you’re finished editing, click ‘Save.’

You can then drag and drop this header block into emails you create.

Social Media Content Blocks

Customize the social media links in the footer

1. Click on the footer block (showing social media icons at bottom of email)
2. In the editor that appears on the left-hand side, you will see a list of social networks.
3. To add social media icons, click the 'Add a Social Network' link in the editor and select the network you would like to add.
4. To link the icon to your social media account, click the area that says 'Insert Url' and type in the address to your social media account.
5. To remove social media icons, click the X to the right of the network you would like to remove.
6. You can change the alignment, layout, and color styling by clicking on the buttons in the Icon Styling area. The changes will be reflected in real-time in the preview pane to the right.
7. When you are done editing, click 'Done Editing'

Remove the social media content block

1. While in the email editor, select the social media block in the ‘Social Media’ content area.
2. Click on the arrow on the right hand side of the block and select ‘Delete’
3. Click ‘Delete’
4. This section can be left blank or you can drag a pre-saved social media block into the content area.

Use pre-saved social media blocks

1. While in the email editor, select the social media block in the ‘Social Media’ content area.
2. Delete the social media block.
3. In the editor on the left, select the ‘Content’ tab
4. Select ‘Folders’
5. Select the ‘Local’ tab
6. Navigate to the folder where your pre-saved social media blocks are saved. The Enterprise CRM has created some examples for you in the Quick Start folder.
7. Select the desired social media block and drag it into the ‘Social Media’ content area on the right.

Create pre-saved social media blocks

1. In Content Builder, navigate to the ‘Quick Start’ folder in your local files
2. Select a social media block to duplicate and select the arrow on the right-hand side to open the menu
3. Select ‘Duplicate’
4. Enter a descriptive name for your social media block in the ‘Name’ field
5. In the location field, select ‘Move’ to choose a new save location for your new social media block
6. Enter a description if desired.
7. Click ‘Save and Edit’
8. Edit your social media block using the ‘Customize social media links in the footer’ section above.
9. When you’re finished editing, click ‘Save.’

You can then drag and drop this social media block into emails you create.

Required Footer Elements

There are some required components of the footer that are not user-editable. This includes the physical address of the sender, the message intention and email safety statement, as well as the one-click unsubscribe link.

Physical Address

The physical address is assigned at the unit level in Salesforce Marketing Cloud. This will be set to your default campus address by Enterprise CRM administrators.

For example, the address for IU Bloomington units will read

Indiana University
107 S. Indiana Ave
Bloomington, IN 47405

If you need to use a different physical address for a send, contact the Enterprise CRM team by emailing crmhelp@iu.edu. 

Message Intention and Email Safety Statement

The message intention and email safety statement reads

This message is intended for [recipient].

Learn why we're including this: go.iu.edu/emailsafety

This statement is included to build confidence in emails from Indiana University and to help recipients identify spam or phishing attempts.

One-Click Unsubscribe Link

The One-Click Unsubscribe link is included on emails that use a Commercial email template. It reads

Unsubscribe [recipient] from emails like this.

If a recipient clicks the one-click unsubscribe link, they will be unsubscribed from the publication list used for the send. If no publication list was used, they will be unsubscribed from the entire business unit.

View Online Link

The View Online link enables recipients to view their emails as a webpage. This is included to provide enhanced accessibility.