External Organization Relations Phase I
IU CRM Initiative seeks to pull together IU data about the university’s many interactions and relationships with individuals to create a 360-degree view of each constituents; The same applies to external institutions. This includes small businesses, large corporations, NGOs, other universities, nonprofit organizations, and more.
Because of the complex ways IU may interact with these external institutions—not to mention the sheer volume of possible interactions throughout a particular relationship’s history—potential data sources for this upcoming pillar are both abundant and extremely dispersed. Phase I seeks to engage in partnerships throughout the university to begin identifying and quantifying this vast data landscape.
This project’s scope and deliverables are still to be determined by stakeholders as part of an approved project charter.