What is IU CRM?
IU CRM is a unified constituent relationship management system for IU.
Powered by Salesforce.org, IU CRM enables all parts of the university to manage engagement with constituents (prospective/enrolled students, parents, alumni, corporations, donors, etc.) from a single data source.
This provides an accurate, holistic view of each constituent, resulting in higher quality outreach and a better experience for any individual or organization that interacts with IU.