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What is IU CRM?

IU CRM is a unified constituent relationship management system for IU.

Powered by Salesforce.org, IU CRM enables all parts of the university to manage engagement with constituents (prospective/enrolled students, parents, alumni, corporations, donors, etc.) from a single data source.

This provides an accurate, holistic view of each constituent, resulting in higher quality outreach and a better experience for any individual or organization that interacts with IU.

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IU CRM will mean...

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One source for all interaction data

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More intelligent engagement

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Fewer organizational barriers

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Empowered staff & improved services

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Metrics to evaluate engagement