*Unification with a Cohesive CRM Strategy
Indiana University’s journey to an institution-wide CRM has been long and challenging. In February 2018, UITS was charged with unifying dozens of existing CRMs across IU's multiple campuses. This led to the IU CRM Initiative: building a 360-degree view of IU’s many diverse constituencies.
Over 400 single-point communication solutions have transitioned to IU’s campus-wide Salesforce Marketing Cloud. By tearing down bureaucratic silos, IU’s institutional CRM continues to improve the experience for their students, faculty, staff, alumni, researchers, affiliates, and other constituents.
In this webinar for Salesforce.org, UITS AVP Cathy O'Bryan covers:
- Building the momentum for an institution-wide CRM
- Leveraging that organic, ground-up momentum to obtain organizational commitment to the resources and cultural shifts essential to success
- Strategizing governance structure, communication plans, and project prioritization to ensure impactful progress from the very start