Creating a new email in Marketing Cloud

The email design library in Marketing Cloud contains four pre-built templates for you to use. This document will explain how to create a new email based on those templates and add content to it.

Getting started with a template-based email

1. Click on the Home Icon, then hover over Email Studio.
2. Click Email in the menu that pops up
3. Click the Content tab.
4. In the top-right corner, click on the blue Create button.
5. Click on Email Message.
6. On the left, next to Create Email, click on Select Creation Option. Select Template.
7. Click on the Saved Tab.
8. Click on the Folders Button.
9. Click on the Shared Tab.
10. Navigate to the templates by going to Shared Content > Email Design Library > Templates
    • You may have to click the ">" next to each folder to expand it.
11. Select the template you would like to use. Click Select in the lower-right corner.
12. Name your email. You can also put a description in place if you want.
13. In the location box, click Select. Click on the Local tab and navigate to the folder where you want to save your email. Click Save.
14. Click the Save button in the top-right corner.
15. If you would like to immediately add content to your email, you can click the Next button near the upper right of the screen. 

Adding content to an email

1. While in the Content area of the Edit Email screen, you will see the Blocks tab selected. Click on the Content tab to the immediate right.
2. Click the Folders Button.
3. Click Shared.
4. Navigate to Shared Content > Email Design Library > Content Blocks. You may have to click the “>” next to each folder to expand them.
5. Under Content Blocks you should see a list of folders such as Alerts, Buttons, Callouts, etc.
6. Select the type of content you would like to add to your email.
7. Drag and drop the content blocks within these folders to create your email’s layout.
8. To edit an individual content block, click on it in the right-hand pane of the screen where your email is being previewed.
   • Once you have finished editing your content block in the left-hand pane, you can click the blue Done Editing button at the bottom of that pane.
9. You can always click the Folders button again to go back and select a different content type.
10. Remember to a Subject and Preheader to your email.
11. Once you are done editing the content of your email, click the blue Save button near the upper right corner of the screen.
    • If you wish you continue to sending your email, you can click the Next button just below the Save button. If you choose to do that, you can read about sending emails here.
    • Alternatively, if you would like to continue editing or send your email later, as long as you have clicked save, it will be waiting for you as you left it.